Sunday, June 10, 2012

The Pygmalion corollary

Claims Management Solution - The Pygmalion corollary
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A team does as well as you and the team think they can.

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This idea is known as "the self-fulfilling prophecy". When you believe the team will accomplish well, in some strange, magical way they do. And similarly, when you believe they won't accomplish well, they don't.

There is enough experimental data to advise that the self-fulfilling prophecy is true. One unusual experiment in 1911 concerned a very clever horse called Hans. This horse had the prestige for being able to add, multiply, subtract, and divide by tapping out the riposte with its hooves. The spectacular, thing was that it could do this without its teacher being present. It only needed man to put the questions.

On investigation, it was found that when the questioner knew the answer, he or she transmitted assorted very subtle body language clues to Hans such as the raising of an eyebrow or the dilation of the nostrils. Hans simply picked up on these clues and prolonged tapping until he arrived at the required answer. The questioner predicted a response and Hans obliged.

In similar vein, an experiment was carried out at a British school into the carrying out of a new intake of pupils. At the start of the year, the pupils were each given a rating, ranging from "excellent prospect" to "unlikely to do well". These were totally arbitrary ratings and did not reflect how well the pupils had previously performed. Nevertheless, these ratings were given to the teachers. At the end of the year, the experimenters compared the pupils' carrying out with the ratings. Despite their real abilities, there was an astonishingly high correlation in the middle of carrying out and ratings. It seems that people accomplish as well as we expect them to.

The self-fulfilling prophecy is also known as the Pygmalion Effect. This comes from a story by Ovid about Pygmalion, a sculptor and prince of Cyprus, who created an ivory sculpture of his ideal woman. The consequent which he called Galatea was so gorgeous that he immediately fell in love with it. He begged the goddess Aphrodite to breath life into the sculpture and make her his own. Aphrodite granted Pygmalion his wish, the sculpture came to life and the consolidate married and lived happily ever after.

The story was also the basis of George Bernard Shaw's play "Pygmalion", later turned into the musical "My Fair Lady". In Shaw's play, Professor Henry Higgins claims he can take a Cockney flower girl, Eliza Doolittle, and turn her into a duchess. But, as Eliza herself points out to Higgins' friend Pickering, it isn't what she learns or does that determines either she will come to be a duchess, but how she's treated.

"You see, unquestionably and truly, apart from the things anything can pick up (the dressing and the allowable way of speaking and so on), the difference in the middle of a lady and a flower girl is not how she behaves but how she's treated. I shall all the time be a flower girl to Professor Higgins, because he all the time treats me as a flower girl, and all the time will, but I know I can be a lady to you because you all the time treat me as a lady, and all the time will."

The implication of the Pygmalion consequent for leaders and managers is massive. It means that the carrying out of your team depends less on them than it does on you. The carrying out you get from people is no more or less than what you expect: which means you must all the time expect the best. As Goethe said, "Treat a man as he is and he will remain as he is. Treat a man as he can and should be and he will come to be as he can and should be."

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